{"id":1652,"date":"2026-09-18T09:30:34","date_gmt":"2026-09-18T09:30:34","guid":{"rendered":"https:\/\/outsidemkt.com\/?page_id=1652"},"modified":"2026-09-19T19:26:16","modified_gmt":"2026-09-19T19:26:16","slug":"strategic-marketing","status":"publish","type":"page","link":"https:\/\/outsidemkt.com\/es\/strategic-marketing\/","title":{"rendered":"Strategic Marketing"},"content":{"rendered":"<div  class=\"one\" style=\"padding:20px 0 20px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/05\/Arandano-5.webp);background-size:cover;background-position:center top;height:700px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Strategic Marketing<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Branding, estrategia y posicionamiento<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>En los mercados globales, las <em>berries<\/em> no solo debe llegar a tiempo y en \u00f3ptimas condiciones, deben destacar y conectar emocionalmente con el consumidor. Una estrategia s\u00f3lida de posicionamiento, <em>branding<\/em> y marketing en destino es el motor que transforma una fruta de alta calidad en una marca preferida por los compradores internacionales, elevando el valor percibido, protegiendo los m\u00e1rgenes comerciales y asegurando una diferenciaci\u00f3n duradera frente a la competencia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"parallax \" data-image=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/09\/Banners-1800x700px-B10.webp\" data-width=\"1800\" data-height=\"700\" style=\"height:700px; \"><\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Glocalizing<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Adaptaci\u00f3n del producto al mercado destino<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p><span data-path-to-node=\"1,0,0,0,0\">Ajustar la propuesta de valor seg\u00fan los h\u00e1bitos de consumo locales, la identidad de marca, el dise\u00f1o del <i data-path-to-node=\"1,0,0,0,0\" data-index-in-node=\"139\">packaging<\/i> y el mensaje comercial, asegurando una conexi\u00f3n directa con las expectativas del consumidor en destino<\/span><span data-path-to-node=\"1,0,0,0,2\">.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Global Branding<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Desarrollo de una estrategia de marca global <\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p><span data-path-to-node=\"1,0,0,0\">Construir una identidad de marca s\u00f3lida para el productor\/exportador que transmita confianza, sostenibilidad y seguridad alimentaria<\/span><span data-path-to-node=\"1,0,0,2\">, diferenci\u00e1ndose eficazmente en los anaqueles internacionales frente a la competencia masiva.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Communication<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Implementaci\u00f3n de planes de comunicaci\u00f3n y marketing<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p><span data-path-to-node=\"7,3,0,0\">Dise\u00f1o y ejecuci\u00f3n de campa\u00f1as de marketing enfocadas en el consumidor final (B2C), penetraci\u00f3n en nuevos canales digitales (e-commerce y marketing de contenidos) y <i data-path-to-node=\"7,3,0,0\" data-index-in-node=\"197\">trade marketing<\/i> para puntos de venta, incluyendo patrocinios y presencia en ferias internacionales clave para potenciar la visibilidad y preferencia de la marca<\/span><span data-path-to-node=\"7,3,0,2\">.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"parallax \" data-image=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/09\/Banners-1800x700px-B15.webp\" data-width=\"1900\" data-height=\"700\" style=\"height:700px; \"><\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Positioning<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">La clave de la implantaci\u00f3n internacional<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>Una s\u00f3lida estrategia de marketing internacional no es un complemento, sino el cimiento indispensable para consolidar cualquier proyecto agroalimentario en el exterior. Al implantarnos en un nuevo mercado, el \u00e9xito radica en descifrar y respetar las costumbres de consumo locales, transformando los atributos naturales de las berries en propuestas de valor altamente atractivas.<\/p>\n<p>Solo mediante una comunicaci\u00f3n adaptada a las tendencias y expectativas del territorio de destino logramos conectar genuinamente con el consumidor y asegurar una diferenciaci\u00f3n duradera.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Marketing Branding, estrategia y posicionamiento En los mercados globales, las berries no solo debe llegar a tiempo y en \u00f3ptimas condiciones, deben destacar y conectar emocionalmente con el consumidor. Una estrategia s\u00f3lida de posicionamiento, branding y marketing en destino [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1652","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Marketing<\/title>\n<meta name=\"description\" content=\"Strategic MarketingBranding, estrategia y posicionamientoEn los mercados globales, las berries no solo debe llegar a tiempo y en \u00f3ptimas condiciones,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outsidemkt.com\/es\/strategic-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Marketing\" \/>\n<meta property=\"og:description\" content=\"Strategic MarketingBranding, estrategia y posicionamientoEn los mercados globales, las berries no solo debe llegar a tiempo y en \u00f3ptimas condiciones,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outsidemkt.com\/es\/strategic-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"outSide\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T19:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/04\/Logo-1200x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/strategic-marketing\\\/\",\"url\":\"https:\\\/\\\/outsidemkt.com\\\/strategic-marketing\\\/\",\"name\":\"Strategic Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/#website\"},\"datePublished\":\"2026-09-18T09:30:34+00:00\",\"dateModified\":\"2026-09-19T19:26:16+00:00\",\"description\":\"Strategic MarketingBranding, estrategia y posicionamientoEn los mercados globales, las berries no solo debe llegar a tiempo y en \u00f3ptimas condiciones,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/strategic-marketing\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/outsidemkt.com\\\/strategic-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/strategic-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/outsidemkt.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/#website\",\"url\":\"https:\\\/\\\/outsidemkt.com\\\/\",\"name\":\"outSide\",\"description\":\"Global Commercial Strategy &amp; 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