{"id":1471,"date":"2026-08-26T16:37:53","date_gmt":"2026-08-26T16:37:53","guid":{"rendered":"https:\/\/outsidemkt.com\/?page_id=1471"},"modified":"2026-09-19T19:23:10","modified_gmt":"2026-09-19T19:23:10","slug":"market-intelligence","status":"publish","type":"page","link":"https:\/\/outsidemkt.com\/es\/market-intelligence\/","title":{"rendered":"Market Intelligence"},"content":{"rendered":"<div  class=\"one\" style=\"padding:20px 0 20px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/09\/Banners-1800x700px-B09.webp);background-size:cover;background-position:center top;height:700px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Market Intelligence<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Inteligencia de Mercado, Gen\u00e9tica Vegetal y Posicionamiento Diferencial <\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>La inteligencia de mercado analiza de forma global la demanda y la competencia internacional para identificar oportunidades de negocio. Permite dise\u00f1ar una propuesta de valor basada en la diferenciaci\u00f3n y la ventaja competitiva en los mercados de destino.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"parallax \" data-image=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/05\/Frambuesa-1.webp\" data-width=\"1900\" data-height=\"700\" style=\"height:700px; \"><\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Benchmarking <\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Estudio de la competencia y an\u00e1lisis de la demanda global<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>Revisi\u00f3n continua de informaci\u00f3n de mercados de destino para identificar huecos de oferta, ventanas comerciales desatendidas y tendencias de consumo. An\u00e1lisis de la competencia directa e indirecta, or\u00edgenes competidores, calendarios de campa\u00f1a y estrategias de precios en lineales de supermercado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Diferentiation<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">Estrategia de Diferenciaci\u00f3n y Propuesta de Valor basada en Producto<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>Evaluaci\u00f3n del desempe\u00f1o comercial de variedades <em>club<\/em> o protegidas (en fresas, ar\u00e1ndanos, frambuesas y moras) orientadas a maximizar calibre, sabor, vida \u00fatil (<em>shelf-life<\/em>) y resistencia al transporte. Transformaci\u00f3n de ventajas t\u00e9cnicas en argumentos comerciales diferenciadores, de alto impacto para <em>retailers<\/em> y consumidores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"parallax \" data-image=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/09\/Banners-1800x700px-B02.webp\" data-width=\"1800\" data-height=\"700\" style=\"height:700px; \"><\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n<div  class=\"one withsmallpadding ppb_header \" style=\"text-align:center;padding:30px 0 30px 0;\" >\n<div class=\"standard_wrapper\">\n<div class=\"page_content_wrapper\">\n<div class=\"inner\">\n<div style=\"margin:auto;width:80%\">\n<h2 class=\"ppb_title\" style=\"\">Strategic Analysis<\/h2>\n<div class=\"ppb_subtitle\" style=\"\">La importancia de identificar las ventajas competitiva<\/div>\n<div class=\"page_header_sep center\"><\/div>\n<p>En un mercado globalizado con m\u00faltiples or\u00edgenes y grandes actores, la inteligencia de mercado analiza las tendencias internacionales de la demanda para anticipar movimientos y asegurar una ventaja competitiva. Su aplicaci\u00f3n estrat\u00e9gica permite descifrar el posicionamiento de los competidores globales y adaptar la oferta de <em>berries<\/em> a las exigencias de cada destino.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"one\" style=\"padding:30px 0 30px 0;\" >\n<div class=\"page_content_wrapper withbg\" style=\"background-image:url(https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/08\/Banner-1800x200px-Blank.webp);background-size:cover;background-position:center top;height:100px;position:relative;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Market Intelligence Inteligencia de Mercado, Gen\u00e9tica Vegetal y Posicionamiento Diferencial La inteligencia de mercado analiza de forma global la demanda y la competencia internacional para identificar oportunidades de negocio. Permite dise\u00f1ar una propuesta de valor basada en la diferenciaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1471","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Intelligence<\/title>\n<meta name=\"description\" content=\"Market IntelligenceInteligencia de Mercado, Gen\u00e9tica Vegetal y Posicionamiento Diferencial La inteligencia de mercado analiza de forma global la demanda y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outsidemkt.com\/es\/market-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Intelligence\" \/>\n<meta property=\"og:description\" content=\"Market IntelligenceInteligencia de Mercado, Gen\u00e9tica Vegetal y Posicionamiento Diferencial La inteligencia de mercado analiza de forma global la demanda y\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outsidemkt.com\/es\/market-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"outSide\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T19:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outsidemkt.com\/wp-content\/uploads\/2026\/04\/Logo-1200x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/market-intelligence\\\/\",\"url\":\"https:\\\/\\\/outsidemkt.com\\\/market-intelligence\\\/\",\"name\":\"Market Intelligence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/#website\"},\"datePublished\":\"2026-08-26T16:37:53+00:00\",\"dateModified\":\"2026-09-19T19:23:10+00:00\",\"description\":\"Market IntelligenceInteligencia de Mercado, Gen\u00e9tica Vegetal y Posicionamiento Diferencial La inteligencia de mercado analiza de forma global la demanda y\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/market-intelligence\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/outsidemkt.com\\\/market-intelligence\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/market-intelligence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/outsidemkt.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/outsidemkt.com\\\/#website\",\"url\":\"https:\\\/\\\/outsidemkt.com\\\/\",\"name\":\"outSide\",\"description\":\"Global Commercial Strategy &amp; 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